Daily Briefing
A personal plan for today with up to three priorities, including pre- and post-workout fuelling on training days.
Mike GoodwinMSc Sports Nutrition · Powerlifter
Performance nutrition coaching
Evidence-based nutrition coaching for strength, physique and performance athletes
Online coaching with Mike Goodwin, delivered through my own coaching app. Every recommendation is graded by the strength of its evidence.
- Every recommendation graded A–D
- Reviewed by a registered dietitian
- App access included with coaching
How it works
Three steps to started
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Free discovery call
We talk through your training, your goals and your week, so you can decide whether coaching is right for you.
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Personalised targets
I build your targets around how you actually train, with different carbohydrate on training days and rest days.
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Coaching through the app
Your plan, logging, guides and check-ins live in one place. I review your data and adjust your targets as you progress.
The Goodwin Nutrition app
Your coaching, in your pocket
The website is where we start. The app is where the coaching happens, every day, built around your own data.
GN Score
One daily score from 0 to 100, built only from your real data. A quick read on how today is going.
Nutrition log
Training-day and rest-day targets, saved meals logged in one tap, plus fibre and “30 plants a week” tracking.
Learn
Short, evidence-graded guides with numbers personalised to your body weight, such as your caffeine dose in mg.
Supplement Guide
Graded A to D by evidence, with honest caveats, so you know what may be worth taking and what probably isn't.
Tracking
Sleep regularity, workouts with session RPE and performance, steps from Apple Health, and a weekly progress report.
App access included with coaching
Screens show example data for illustration.
Why evidence-based
Not influencer nutrition. Graded evidence.
Nutrition advice online is full of confident claims. I'd rather tell you how confident the research actually is. Every recommendation in your plan and in the app carries a grade.
- A · StrongConsistent results across multiple high-quality trials and reviews.
- B · GoodSolid evidence, with some mixed results or limits on who it applies to.
- C · EmergingEarly or mixed research. It may help in specific situations.
- D · WeakLittle reliable evidence so far. Usually not worth your money.
Reviewed by a registered dietitian
Supplement and nutrition content in the app is checked by a registered dietitian.
“Research suggests”, not promises
You'll see what the evidence shows, where it's uncertain, and where it may not apply to you.
Honest caveats
Every supplement and strategy comes with its limits, so you can spend your money and effort where it counts.
About Mike
Coach. Lifter. Teacher.
- MSc Sports Nutrition
- BSc Sport Science
- ISAK Level 1 (body composition)
- British Powerlifting Level 1 Coach
16 years teaching and coaching young athletes as a PE teacher and Head of PE: I know how to explain the science so it actually changes what you do. I also compete in powerlifting, so I know what it takes to fuel heavy training.
More about MikeCoaching options
Two ways to be coached
Both include full app access and an automated weekly progress report. The difference is how often I review your data and adjust your targets.
Performance Coaching
£100/month
- Weekly review by Mike. I assess your weekly report and adjust your macro and micronutrient targets every week.
- 1:1 onboarding call and full assessment.
- Messaging support, with a reply within 24 hours, Monday to Friday.
- Competition and peak-week fuelling support.
Essentials
£60/month
- Monthly review by Mike. I review your reports and adjust your targets once a month, with written feedback.
- Personalised targets from an onboarding questionnaire.
- Full app access, including the automated weekly progress report.
- Upgrade to Performance Coaching at any time.
Monthly rolling, no minimum term. Full terms on the coaching page.
Client stories
Testimonials coming soon
Real feedback from coaching clients will appear here, shared with their permission.
FAQ
Good questions
Who is coaching for?
Lifters, physique and sport athletes, and busy active adults who want their nutrition to support their training. You don't need to compete, but if you do, Performance Coaching includes competition and peak-week fuelling support.
What happens on the discovery call?
It's a free 20-minute video call. We talk about your training, your goals and your routine, and I'll explain how coaching would work for you. There's no obligation to sign up.
What's the difference between the two options?
Both include full app access and an automated weekly progress report. With Performance Coaching, I review your report and adjust your targets every week, with messaging support. With Essentials, I review and adjust your targets once a month.
Do I need to download anything?
Your coaching runs through the Goodwin Nutrition app. App access is included with coaching, and I'll send you everything you need to get set up after you join.
Where are you based?
Coaching is fully online, for athletes in the UK and worldwide.
Can I cancel?
- Monthly rolling subscription, no minimum term.
- Cancel any time; cancellation takes effect at the end of the current paid month. No refunds for part-months.
- UK customers have a 14-day right to cancel online services. If you ask for coaching to start within those 14 days and then cancel, you pay only for the service already provided.
See the Terms & Conditions for full details.
Can you help with a medical condition?
Nutrition coaching doesn't diagnose or treat medical conditions. If you have a medical condition, please speak to your GP before changing your diet. I'm happy to work alongside the advice your healthcare team gives you.
Start with a conversation
A free 20-minute video call about your training, your goals and whether coaching is the right fit. No obligation.